HEDNA holds first university in Asia

HEDNA (Hotel Electronic Distribution Network Association) is holding its first University in Asia. The two-day seminar is being held at Grand Copthorne Waterfront, Singapore, on September 13-14. Sid Sattanathan, director-distribution and revenue management for Millennium & Copthorne International, said that more than 50 hotel executives had signed up, but that the group size would have to be limited to 50 to ensure maximum impact of the course content. The seminar is jointly organised by HEDNA and HSA International, one of the leading hospitality training institutes in the US. It will be conducted by chief executive officer of HSA, Mike Hampton. HEDNA is stepping up its activities in Asia following a drive led by Bernadette Dennis, vice president-worldwide sales of Marriott International, to form a chapter in Asia. HEDNA has also embarked on an initiative in Asia to encourage non-IATA agents to become TIDS members so that their bookings via GDS would enable commissions to be paid. This would "prevent the current practice of each hotel company providing these agents with different ID numbers," said Sattanathan. He said the HEDNA University was timely because "maximising distribution reach via GDS and the web is critical and the course will assist hotels to clean up, widen and polish the so-called distribution pipes and channels." 8 June 2001 The September seminar, "Understanding Distribution Marketing for Hotels through the GDS & Internet", trains hoteliers on current and emerging technologies in electronic hotel distribution. The two-day course is comprised of learning modules that focus on electronic distribution and electronic marketing. HEDNA University training modules include workshop PowerPoint presentations, a trainer's handbook with detailed speaker notes, suggested case studies and other exercises. In addition, reprints of selected articles are available for distribution to workshop participants. For more information, contact: sid.sattanathan@millennium-hotels.com.sg

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