Gulf Traveller a year-old success


SINGAPORE - Gulf Traveller, the full-service all-economy subsidiary airline of Gulf Air, is enjoying its inaugural year with loads in excess of 70 percent.

“Gulf Traveller has achieved much better results than our confident projection,” said James Hogan, Gulf Air president and chief executive.

“Since its establishment in June 2003, it has contributed significantly to Gulf Air’s strengthened financial position and strong performance.”

Gulf Traveller said it’s not in the category of a “budget, no-frills” airlines but a unique business model in the world of aviation, in which cost efficiencies are achieved without affecting service levels.

Gulf Traveller costs are 25 percent less than full service network carriers.

“Gulf Traveller was born out of the belief that a single airline cannot prosper in a multi-segmented market,” added Hogan. “When we say economy, we don’t mean budget, as our aim is to offer standard economy services at competitive rates, dictated by market demand.”

Gulf Traveller was introduced to drive revenue growth in specific market segments where the mainline could not achieve desired revenue levels.

The airline, with Boeing 767 aircraft, serves key destinations in the Kingdom of Saudi Arabia (Riyadh and Jeddah), the Indian Subcontinent and Asia.

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