GuestLogix completes onboard store technology deployment with Qantas(1)

HONG KONG – GuestLogix, Inc., global provider of onboard store technology to the passenger travel industry, has announced that Qantas Airway has deployed the company’s OnTouch Retail Technology to expedite onboard sales transactions for existing duty free offerings and to facilitate the future sale of products and services, through GuestLogix’ OnTouch™ Merchandising Platform.  GuestLogix secured Qantas, its first major deployment in the Asia-Pacific region, through its strategic channel partner, Alpha Flight Services, Australia. “Speed and ease are fundamental in enabling us to deliver a new level of customer service to our travellers,” said Eric Jelinek, Head of In-flight Services at Qantas. “We believe the implementation of an onboard retailing technology and merchandising platform, through Alpha and GuestLogix, will help us to enhance the in-flight experience for our customers.” In addition to enhancing its current onboard duty free program, the GuestLogix deployment provides Qantas with tools to create, manage and control a more comprehensive branded onboard store. Through GuestLogix’ OnTouch™ Merchandising Platform, both Alpha and Qantas will be able to develop strategic offerings that evolve standard onboard retailing initiatives into much more passenger-driven, travel-relevant, destination based programs. GuestLogix’ OnTouch™ Merchandising Platform gives Qantas direct access to a global portfolio of travel-relevant, destination-based products and services that could strengthen its onboard operations for both domestic and international routes. “Qantas now has the opportunity to create a branded onboard store with a global reach,” John Devins, director, Asia Pacific, GuestLogix said.  “We look forward– in partnership with Alpha – to working closely with and assisting Qantas in leveraging our OnTouch™ Merchandising Platform to implement a large-scale, international onboard retail program.”

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