Government AffairsDown Under, the strategy is all about holidays at home

Australian states splash the cash for tourism recovery

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Visitors are being encouraged to visit Australia’s regions, such as Bunker Bay in the Margaret River region of Western Australia.
Visitors are being encouraged to visit Australia’s regions, such as Bunker Bay in the Margaret River region of Western Australia. Photo Credit: Ian Jarrett

PERTH – State and Territories  in Australia are moving swiftly to pump money into the tourism sector which has been hard hit by bushfires and the loss of international tourists due to the coronavirus outbreak.

In Western Australia the government has announced a multi-million-dollar package to support the local tourism industry and deliver cheaper regional airfares.

The funding injection will enable additional marketing of road trip campaigns, bucket list natural experiences, and food and wine trails.

Destination New South Wales, the state’s tourism and major events agency, has launched a series of domestic partner conversion campaigns with offers from Qantas Airways, Accor Hotels, Webjet, TripAdvisor, Tigerair and Wotif all in market this month.

The campaigns, which are matched dollar-for-dollar by industry partners, encourage visitors to book a #RecoveryWeekend in many of the state’s favourite destinations including areas previously affected by bushfires.

In the Northern Territory a package of measures will boost Tourism NT’s domestic marketing programme through the ‘Holiday Here This Year’ campaign, partnering with Tourism Australia and offering a range of discounted advertising opportunities for NT operators.

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