To support tourism recovery, ASEANTA will fast-track the progress via
joint promotions of the region via the ASEANTA Travel Exchange (ATEX), a
digital platform to create connections to travel products and services
for B2B and B2C sectors.
ATEX enables consumers to directly purchase travel products in ASEAN,
while industry players will gain leverage from B2B business-matching
Scheduled to be launched in stages starting late Q1, ATEX features an
AI-driven search tool that will enable the platform to serve as a key
reference for travellers intending to visit ASEAN. It will also feature a
regularly updated, consolidated Covid-19 information guide.
ASEANTA will work together with members such as travel agencies,
hotels, airlines and national tourism organisations to actively promote
ASEAN as a safe and viable destination for travellers worldwide.
In support of ATF 2022 hosted by Cambodia, ASEANTA leaders had also
discussed at its Board Meeting the need to align border re-openings in
ASEAN and the seamless application of digital health applications to
boost the tourism experience.
“I echo the statement by Prime Minister Samdech Hun Sen at the
Opening Ceremony of ATF 2022 encouraging ASEAN borders to reopen via the
establishment of corridors with reduced requirements through the
utilisation and expansion of the ASEAN Travel Corridor Arrangement
endorsed by the ASEAN Leaders to include leisure travel as well,” said
ASEANTA President Eddy Krismeidi.