Charming, relaxing and immersive – Best Western Hotels & Resorts’ growing suite of upscale properties in Asia are ticking all the right boxes to inspire the return of travellers

Experience seekers: The best upscale hotels in Asia for every type of traveller

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With its growing array of upscale properties and locations in Asia alongside the attractive Best Western Rewards programme, Best Western Hotels & Resorts properties are wooing travellers seeking comfort, value and immersive stays during their holidays.
With its growing array of upscale properties and locations in Asia alongside the attractive Best Western Rewards programme, Best Western Hotels & Resorts properties are wooing travellers seeking comfort, value and immersive stays during their holidays.

Weary of the pandemic-related restrictions, travellers are more willing than before to splurge on travel and they are longing to visit truly memorable places that offer a restful, worry-free time. Whether they are seeking an indulgent beach retreat or combining work and leisure for a work-from-anywhere trips, travellers will also value convenience more than ever before, seeking out properties that provide diverse amenities, comfort and value in one stunning location.

This is where Best Western Hotels & Resorts, offering an eclectic mix of upscale properties and locations in Asia alongside the attractive Best Western Rewards programme, are ticking all the must-have boxes for experience-hungry travellers.

With over 60 properties across 14 brands in operation across nine countries in Asia, Best Western also aims to introduce its entire brand portfolio into Asia by 2024, with a greater focus on the upscale and luxury market.

Travel agents will be pleased to know that a significant portion of the group’s upscale portfolio in Asia are newbuilds of less than five years, meaning these properties are equipped with the most updated amenities and design to guarantee a unique hospitality experience with the utmost comfort and value for clients.

What makes a premium stay at Best Western

1. BEST WESTERN PREMIER

Where comfort meets elegance

Who should stay? Best Western Premier properties will appeal to in-the-know business and leisure travellers seeking superior accommodation, exceptional service and first-rate amenities, all with a touch of elegance and style.

What’s special? Best Western Premier properties are landmarks in their own right, often situated at the heart of a destination surrounded by the city’s icons and attractions. Many of these properties have extraordinary ambience and outstanding facilities that you expect from a full-service hotel, offering plenty of opportunities for guests to enjoy well-deserved breaks. Rooms are spacious and upscale, rounded off with detailed finishes, premium linens and contemporary comforts such coffee makers, LED TVs and deluxe bath amenities.

A standout addition to this brand is Best Western Premier Sapphire Ha Long, which recently opened its doors in Vietnam’s Quang Ninh Province. Here, the spectacular UNESCO Heritage Site of Halong Bay lies right at the doorstep of the 30-storey hotel, with the 1,008 expansive rooms and suites offering private balconies that frame up picturesque views of the karst-studded bay. The hotel facilities are no less stellar, matched by a heated indoor pool, seasonal outdoor pool, a kid’s club, a fitness centre, a spa, and two on-site restaurants.  

Best Western Premier Bangtao Beach Resort & Spa, occupying a prime spot in Phuket’s tranquil west coast, has a lot going for it. There’s the azure Andaman Sea, two stylish pools (one with a swim-up pool bar, the other with kid-friendly dolphin motifs), beachfront restaurants, and the Sun Spa offering treatments to work out all the kinks. If you have guests looking to get some serious work going while on vacation, there’s also a versatile conference room that is kitted out for group meetings and teambuilding needs.

In Indonesia’s central Javanese city of Solo, Best Western Premier Solo Baru has been creating waves in the local hospitality scene for its enviable CBD location, an impressive line-up of facilities (counting a 1,800sqm convention hall), and stellar views of the nearby mountains that can be had from the rooftop infinity pool and bar.

2. BW PREMIER COLLECTION

Charm Resort Ho Tram, BW Premier Collection by Best Western, reflects the beauty and strong development spirit for Best Western Hotels & Resorts across Vietnam’s dynamic coastal resort destinations.
Charm Resort Ho Tram, BW Premier Collection by Best Western, reflects the beauty and strong development spirit for Best Western Hotels & Resorts across Vietnam’s dynamic coastal resort destinations.

Who should stay? BW Premier Collection properties will be an excellent choice for discerning and experience-hungry travellers who prefer unique hospitality stays matched with a boutique flair.

What’s special? Each BW Premier Collection property is located in incredible locations. Each hotel’s identity is unmistakably tied to its destination, providing an authentic experience that reflects the unique personality of each locale. Properties under BW Premier Collection also boast a cool, urban edge, with vivid expressions of creativity and individuality. In other words, they are not cookie cutter.

Vietnam is the most dynamic showpiece for the BW Premier Collection brand. Look no further than Venezia Binh Chau, BW Premier Collection by Best Western (Scheduled for opening in 2023) in Vietnam’s southeastern province of Binh Thuan. Guests will find themselves in a spectacular beachfront resort that combines local culture and design with fun and excitement, from 260 villas interwoven among tropical gardens, shimmering pools and romantic canals to the Venezia Tower, which was inspired by Venice’s iconic Piazza San Marco. This integrated resort destination is clearly an icon in the making – a destination not to be missed in southern Vietnam.  

Another spectacular development shaping up in Vietnam is the dual-branded project in Ho Tram, an up-and-coming resort destination 110km from Ho Chi Minh City. At Charm Resort Ho Tram, BW Premier Collection by Best Western (Scheduled for opening in 2024), the 458 upscale rooms and suites, plus 90 luxurious villas, will come with upmarket amenities and a hint of Vietnamese influence. Couples will love the stylish stay on a serene beachfront lapped by turquoise sea, but families will also find plenty to do and enjoy among the raft of local attractions – traditional fishing villages, hot springs and golf courses. A major plus? There’s also the Charm Resort Ho Tram, BW Signature Collection by Best Western located in the same destination.

3. BW SIGNATURE COLLECTION

Not only is The Hotel Kyoto Palace, BW Signature Collection the group’s first hotel in Kyoto, it also marks the inaugural BW Signature Collection by Best Western branded property in Japan.
Not only is The Hotel Kyoto Palace, BW Signature Collection the group’s first hotel in Kyoto, it also marks the inaugural BW Signature Collection by Best Western branded property in Japan.

Who should stay? BW Signature Collection will be the brand to go for travellers who seek a strong emotional connection with the hotel, not unlike an exclusive club experience with plenty of local flair and home-style comfort.

What’s special? BW Signature Collection properties reflect a strong sense of place and home. Guests will clearly feel at ease with the comfort and value provided, may it be the relaxed ambience, thoughtfully designed amenities, or affordability. These upper-midscale boutique hotels boast enviable locations in primary and destination markets, and rooms embrace an eclectic and original vibe.

For travellers seeking cultural moments in Japan, you should book them a stay at The Hotel Kyoto Palace, BW Signature Collection by Best Western, which not only marks Best Western Hotels and Resorts’ first foray in Kyoto but also the group’s inaugural BW Signature Collection property in Japan. True to the BW Signature Collection’s connection-focused ethos, the hotel’s low-rise architecture and wooden façade blend into the heritage-infused Nakagyo Ward, where UNESCO World Heritage temples, shrines and museums call home. Everything about this stylish hotel is also designed to encourage guests to relax and feel at home, from the 57 elegant rooms and suites kitted out with sleek amenities by Kyoto cosmetic brand Kyonoyuki, to a chic bar, a cosy restaurant, and a spa with separate areas for men and women.

Guests seeking a sybaritic beach escape will be in for a treat when Aria Da Nang, BW Signature Collection by Best Western (Scheduled for opening in 2024) arrives in Vietnam’s central coast of Danang, a destination that has acquired its own groove on the regional hospitality scene. Overlooking a pristine stretch of sand, this stylish upper-midscale condotel will boast a welcoming, relaxing vibe, with 199 rooms spanning across the 15th to 29th floors of two high-rise towers. The experience will feel like a stay at a friend’s super-deluxe abode by the sea, as guests will surely be lured by the many cool and cosy nooks and amenities – think stunning rooftop bars to inviting swimming pools that seem to flow straight into the ocean.

Looking ahead, Best Western Hotels & Resorts’ upcoming openings will continue to embody the group’s emphasis on comfort, value, and immersive experiences, so travellers will certainly be spoilt for choice when it comes to selecting a unique and distinctive stay in this region.

Click here for more information on Best Western Hotels & Resorts’ extensive portfolio in Asia.

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This article is brought to you by Best Western Hotels & Resorts.

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