31 October 2003
SINGAPORE - Fiera Milano, Europe's second largest
exhibition organiser, has set up an office in Singapore
with plans to expand into the region.
Its representative office, operating as G&B Asia
since April this year, handles Indonesia, Malaysia and
Brunei. It's looking to expand into the Philippines and
"We are in the process of establishing relationships
with exhibition organisers in the region," Tommaso Serrano,
executive manager of G&B Asia told
"We held discussions with some organisers here and have
a few projects at hand."
Serrano said he's been promoting events in Italy here
and attracting visitors and exhibitors from Singapore.
Recently he brought a group of Singapore florists to one
of their shows in Italy.
"We want to establish a network in Singapore. We are
looking at management of shows and joint ventures too," he