SINGAPORE - Crown Hotels & Resorts today announced
that it would rebadge its flagship property located in the
centre of the famous Orchard Road business and shopping
district.
The 311-room hotel will be renamed the Crown Hotel at
Orchard, following the expiry of the company's franchise
agreement with Prince Hotels, Japan in December last
year.
"The rebadging exercise will have no impact at all on
day-to-day operations. The franchise agreement allowed us
the use of the "Prince" name only.
"All of the operations people and local and
international marketing personnel are Crown staff," said
Irene Lim, vice president, sales and marketing, Crown
Hotels & Resort.
"We also have an excellent and loyal client base
comprising a good mix of business visitors and tourists. I
am confident that we will see the Crown brand grow from
strength to strength."