Creative gets creative(1)

SYDNEY - Creative Holidays, Australia's largest independent wholesaler, will this week begin the launch of its domestic product range in an electronic brochure format.

ExpressTravelBrochure (ETB) will save wholesalers and retailers tens of millions of dollars in print and distribution costs, its originators claim. Australian companies Travel Solutions, which is marketing the ETB, and DNAML, which developed the technology, said the Creative launch is a world first.

The Jetset-Travelworld group and internet agencies travel.com.au and lastminute.com have also adopted ETBs.

Flight Centre, American Express, Harvey World Travel and UTAG have confirmed they will also host all preferred products on their intranet and/or Internet sites.

Travel Solutions said it was negotiating with other wholesalers to produce full brochure ranges as ETBs.

In New Zealand, Air New Zealand Holidays is producing a selection of brochures as ETBs.

Creative Holidays Gold Coast brochure can be viewed at creativeholidays.com.au