Costa Crociere and STB form partnership

GENOA - Costa Crociere, a leading cruise company in Europe and South America, has formed a global strategic marketing partnership with Singapore Tourism Board. Both companies will engage in joint marketing initiatives in the Asia Pacific and European markets for above the line and below the line cruise promotional campaigns. These marketing initiatives will be launched first in Australia, then in Europe in July 2007, Indonesian and Indian markets will follow in 2008. This year, Costa Allegra will commence cruises from Singapore on November 3, on its 14-night ‘The Jewels of the Far East’ tour with visits to Asia Pacific’s most fascinating ports. Passengers will cruise from Singapore in the early evening, making stops in Ho Chi Minh City and Da Nang in Vietnam; Sanya Hainan Island in China; Hong Kong; Manila in the Phillippines; Kota Kinabalu in Malaysia; and Bandar Seri Begawan in Brunei, before returning to Singapore.

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