Carlson, a global hospitality and travel company, has
announced the launch of the Radisson Blu hotels and resorts
brand across Asia Pacific, as part of the brand's global
roll-out. Currently, there are 222 Radisson Blu hotels in
operation worldwide and 104 more in the pipeline. In Asia
Pacific, there are 26 Radisson Blu hotels in operation and
33 in the pipeline.
"Radisson Blu is one of the fastest growing brands in
Asia Pacific. In line with Carlson's vision to grow the
brand, the company has invested in Radisson Blu to take it
to new standards of contemporary accommodation and
hospitality experience for senior business executives. The
brand's first-class positioning is supported by innovations
including a series of new service concepts that enhances
the stay experience. We will continue to invest in Radisson
Blu so that it becomes the preferred choice for travelers
and deliver greater value for hotel owners," Simon C.
Barlow, president, Carlson Hotels, Asia Pacific.
Radisson Blu is a first class brand that offers a unique
hospitality experience customized to the needs of the
modern traveler. It distinguishes itself by offering
vibrant, contemporary and engaging hospitality that is
characterized by its hallmarks of Yes I Can!SM
service philosophy and 100% Guest Satisfaction Guarantee. A
unique offering from the World of Radisson is the Business
Class room, which offers upgraded amenities and services,
such as 3-Hour Express Laundry, high-speed Internet and
complimentary Grab & Run breakfast. Radisson Blu
properties can be found globally in prime locations,
including major cities, airport gateways and leisure
destinations.
To drive greater awareness of Radisson Blu in the Asia
Pacific region, Carlson is investing over US$2 million in a
brand campaign. The Discover Blu brand campaign launches
today and will continue until the end of December 2011.
During these four months, Discover Blu advertisements will
appear across the Asia Pacific region in all main business
and trade media with additional local support. Apart from
print and online media, the campaign will include
television in its media plan - a first for Radisson - as
Carlson seeks to bring the brand to life in the
marketplace. The television commercials will appear on CNN
and BBC. The campaign aims to reach out to business
travelers and a secondary audience of travelers from the
MICE (meetings, incentives, conventions and exhibitions)
and leisure segments.
"The brand launch signals a new era for Radisson Blu
across Asia Pacific, which will create a significant impact
in the marketplace and drive interest and revenue for
Radisson Blu hotels and resorts. For the next four months,
we are inviting travelers to "Discover Radisson Blu" and be
treated to a World of Radisson hospitality experience at
our Radisson Blu hotels and resorts, where they will
discover and enjoy the brand hallmarks of Business Class
guest rooms, Yes I Can! service philosophy and
100% Guest Satisfaction Guarantee," Lucinda Semark,
executive vice president, Revenue Generation, Carlson
Hotels, Asia Pacific.