Hertz has officially taken over direct management of the Thrifty and
Dollar Car rental brands on 1 December, operating from existing Hertz
locations in Australia, New Zealand and Fiji.
The announcement comes after the expiry of a master franchise
agreement with NRMA (National Roads and Motorists' Association) to
operate the two rental brands.
Hertz and NRMA reached an agreement earlier this year to transition
the Dollar and Thrifty car rental brands back to direct management by
The transition involves the brand names only and does not include any of the NRMA’s premises, fleet assets or client contracts.
Eoin MacNeill, Vice President, Hertz Asia Pacific, said "The change
is pro-competitive as Hertz will have more brands to compete vigorously
with other car rental operators which is good for consumers.
“We look forward to continuing to provide customers with the quality
vehicle rentals and service they have come to expect from Thrifty and
Hertz has also maintained that both Thrifty and Dollar will continue to maintain its loyalty programmes and other benefits.
MacNeill added that "Hertz will look to deliver economies of scale
and more customer benefits as the car rental industry recovers and grows
in the post-pandemic business environment.