CRM workshops for travel industry launched

5 July 2001

SINGAPORE - MacroVision Network, a consulting firm specialising in executive training and advisory services for the travel and hospitality industry and The Peppers & Rogers Group Asia, the pioneers of 1to1 Marketing and specialist in the field of customer relationship management, have signed an agreement to co-develop and deliver a series of one-to-one workshops for the travel & hospitality industry.

The three separate one-day workshops include; '1to1 and CRM Strategies for the Travel & Hospitality Industry', '1to1 Travel & Hospitality on the Web' and '1to1 Sales and Reservation Centres'.

Scheduled to launch in Singapore on July 18, followed by Hong Kong on July 20, the enrollment numbers at each workshop is limited to 20 participants.

For more information, contact: Christine Toguchi of MacroVision Network at tel: 65 233 1873 or email:; or Lionel Lee of Peppers & Rogers Group Asia at tel: 65 2333722; email:

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