Bits and BobsAccording to Sojern’s travel insights, it’s the Japanese

Who’s got the Olympic fever?

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The biggest motivation for travel for the year is the 2016 Summer Olympics taking place in Rio de Janeiro in August. Topping the list is Japanese travellers with the highest increase globally in travel intent at 716 percent change. Thailand and Australia round up the second and third spots with 481 and 417 percent change in global travel intent during the Olympic period respectively. 

Sojern, the world’s leading performance marketing platform for travel brands, has released its Q1 2016 Global Travel Insights Report, which provides a look at travel trends in the upcoming quarter. 

The biggest motivation for travel for the year is the 2016 Summer Olympics taking place in Rio de Janeiro in August. Topping the list is Japanese travellers with the highest increase globally in travel intent at 716 percent change.  Thailand and Australia round up the second and third spots with 481 and 417 percent change in global travel intent during the Olympic period respectively.  

For the upcoming end of Ramadan period – it includes Hari Raya Puasa, Eid al-Fitr and the Sugar Feast – 31% of South East travellers are looking to stay within the region between 30 June and 6 July. This figure, however, is expected to rise as increasingly, more last-minute travellers search for quick, regional trips.

The report also shared insights on traveller intent for the past quarter. 

For Asia Pacific travellers, the top destination in the region over the past quarter was Tokyo, which overtook Singapore and Bangkok – countries that topped the charts during 2015’s holiday season. This is potentially driven by the famed Cherry Blossom festival.

Elsewhere in Europe, London comes out tops, followed by Paris among the same travellers. 

The report also found that festivities are a popular time for last-minute trips, as seen during the Lunar New Year period where Singaporeans searched the most for trips to Bangkok, Kuala Lumpur and Manila. 

Another interesting observation was that Asia Pacific travellers are going solo to further places. 31% of South East Asia travellers prefer to stay within the region – Tokyo, Bangkok, Singapore and Denpasar emerged as top short-haul destinations – while 69% are keen to go to London, Paris and Los Angeles. 

The survey is based on an analysis of more than one billion travel intent data points.


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