The citizens of a UK city are still coming to terms with their home being compared favourably to some of the world’s greatest tourist destinations.
Norwich is an “irresistible” tourist destination on par with Indonesian islands, according to the CEO of Vietnam airlines, Duong Tri Thanh, who also described the city - 180 km North-east of London - as “serene”.
"On their journeys passengers should not miss the opportunity to experience the wild island of Komodo dragons in Indonesia or the serene city of Norwich in the United Kingdom," the CEO wrote.
The glowing review was published in the airline's in-flight magazine, Heritage, appearing alongside locations which included San Francisco, and the Zanskar region in Ladakh, Northern India.
The magazine also commissioned travel writer Quoc Kanh to pen a gushing feature about the city, praising its cathedral, Norwich Castle, outdoor markets, and the medieval Dragon Hall merchant's trading hall.
He said the fish and chips, winding cobbled roads and Tudor buildings were just as impressive.
“Norwich captures many hearts with its old-fashioned glamour and graceful charm,” he wrote.