Hospitality and tourism consulting firm Delivering Group has launched Good to Go as a platform to help businesses plan and manage their recovery from the impacts of Covid-19 pandemic.
The Good to Go platform offers strategic planning to identify emerging market segments, actionable managed recovery plans, including integrated online and offline campaigns, traditional and social media engagement and resourcing, and senior account sales management in the leisure and corporate sectors. Plans are tailor‐made to suit the needs of clients with tiered levels of investment.
Delivering Group co‐founder Mark Simmons explained the platform was an initiative developed by the Group in response to sector requests for assistance with recovery plans.
As the pandemic was likely to continue in the short‐to‐medium term, Simmons said it was important for destinations, airlines, hotels, cruise operators, attractions and other industry players to have recovery strategies in place so they could pivot quickly as opportunities emerged across the region. “They need to be ready to act, as and when it is safe to do so. We have the knowledge and connections to help.”
He added: “Although the virus is still spreading in the US and elsewhere, we’re now seeing the gradual reopening of domestic travel in Asia Pacific markets such as China, South Korea, Japan, Taiwan, Malaysia, Vietnam, Thailand and New Zealand, as well as limited intra‐regional travel which will increase.”
He noted that Europe had opened its borders to 14 countries, including several in Asia Pacific, and that governments in the region were engaging in bilateral discussions about safely resuming two‐way travel. “Singapore has established a green lane with China and is looking to do the same with others in the region. South Korea and China initiated a fast‐track plan for business travel between designated cities and Australia and New Zealand are considering options for a Trans‐Tasman bubble.”
Delivering Group co‐founder Michael Yates said China would be a crucial part of any recovery strategy for organisations in Asia Pacific in addition to other key source markets in the region.