In Tokyo, there's a purr-fectly amazing sight to behold right now at Shinjuku.
A giant 3D cat has appeared on a billboard near the east exit of Shinjuku subway station, captivating passersby with its realistic look and meowing.
The faux feline pops out on the LED screen for around 10 seconds each time in between ads and videos. Depending on the time of the day, the animated cat is engaged in different activities and postures. In the day, it roams across the screen, and come nightfall, it lies down and goes to sleep.
Unika, one of the two companies behind the billboard, revealed that the cat is placed there to provide some cheer for people in uncertain times.
A livestream of the Shinjuku cat can be viewed on YouTube.
However, this isn't the first time interactive billboards have captured the imagination in Asia.
Earlier this year, a 3D animated Golden Bull was seen 'charging' out of a glass screen at Pavilion Mall in Kuala Lumpur, while the Chinese city of Chengdu featured a futuristic ship that looked like it was coming out of a building.