HANGZHOU - The Chinese city of Hangzhou has a cute new global tourism ambassador, Hang Xiaoyi, an animated character sporting a Qipao - the figure-hugging dress also known as cheongsam.
A government agency is rolling out culturally-themed merchandise related to the traditional form of dress with the aim of boosting sales at Hangzhou's retail establishments
Hang Xiaoyi has been travelling to London, Paris and Vienna and other global destinations to showcase Hangzhou's most beautiful version of the dress.
Hangzhou, is home to three World Heritage sites: West Lake, the China Grand Canal and the Liangzhu ruins.
This year, Hangzhou, in collaboration with Chinese fashion designer Wu Haiyan, launched the Liangzhu series of Qipao by using Hangzhou brocade as the dress's basic material.
Since 2017, Hangzhou has hosted the annual Hangzhou Global Qipao Festival. This year's event included a series of Qipao culture-themed activities held in Hangzhou and 10 other cities worldwide, including the launch of the Hangzhou Qipao Initiative, a worldwide dance event at which Qipao-dressed participants dance in unison.