LONDON – Six organisations have joined hands to form “The Future of Tourism Coalition” to help destinations recover from the global pandemic.
The Centre for Responsible Travel, Destination Stewardship Centre, Green Destinations, Sustainable Travel International, Tourism Cares and the Travel Foundation, with the guidance of the Global Sustainable Tourism Council, are working together to rally global change by putting forth guiding principles that outline a vision for tourism’s way forward.
Twenty-two signatories have already committed to the movement, including: Adventure Travel Trade Association, Ecotourism Australia, G Adventures, Global Ecotourism Network, Government of the Azores, Government of Colombia, Hilton, Innovation Norway, Intrepid Travel, Jordan Tourism Board, Lindblad Expeditions, MT Sobek, Palau Bureau of Tourism, Riverwind Foundation, Seychelles Ministry of Tourism, Slovenian Tourist Board, Swiss Contact, Tahoe Regional Planning Agency, The Travel Corporation, Thompson Okanagan Tourism Association, Tourism Council Bhutan and the World Wildlife Fund.
Based on the belief that taking a holistic approach to responsible and sustainable tourism is the only way to secure the future of tourism, the guiding principles call upon signatories to use sustainability standards, collaborate in destination management, contain tourism’s land use, protect sense of place and operate business responsibly.
Visit www.futureoftourism.org for more information.