Best-selling destination for 2012


SINGAPORE - Singapore emerges as the best-selling destination in the region - according to Hotelbeds, the global accommodation wholesaler. Sales for room nights across the Middle East, Asia, Australia and Pacific Islands (MEAPAC), has gone up by 31 per cent for the year 2012.

As the region becomes more accessible internationally, it has not lost pace in the domestic scene. The growth is also attributed to the accelerated investments on infrastructure, more particularly in airports and hotels with airlines increasing their capacity and diversifying their routes.

More than half of the room night sales from the international market had been done via an online booking platform; 48 per cent came from inter-regional travel.

For 2012 the top selling destinations in MEAPAC are: Singapore, Hong Kong, Dubai, Kuala Lumpur, Bangkok, Shanghai, Guangzhou (China), Phuket, Koh Samui (Thailand) and Bali. The top outbound destinations for Hotelbeds Asian markets are Paris, London, Bangkok, Singapore, Bali, Barcelona, Hong Kong, Istanbul, Phuket and Dubai.

Pablo Aycart, managing director, MEAPAC at Hotelbeds comments: "The growth we have achieved so far in the region is due to the excellent relations our local teams have built with client and suppliers and the investments we have made in our people, technology and distribution. Our focus for 2013 is to continue to increase the hotel portfolio, develop the distribution coverage and continue with our source market and destination expansion across the region particularly in Singapore, South Korea, Japan, Saudi Arabia, Malaysia, Indonesia, Thailand, China & Philippines."

Hotelbeds is active in over 100 source markets selling into the region with the highest percentage of customers coming from Asia and Europe.

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