Best Western scores international lift

By
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16 June 2003

US - The Best Western hotel consortium believe they have bucked the general trend with increases from the domestic corporate sector and from international business and leisure visitors this year.

The consortium of 321 hotels remains “baffled” over the reasons why its international revenue soared by 10 percent between January and April.

However, it attributes the 23.4 percent rise in UK corporate business over the same period to the fact that business travellers are seeking mid-market hotels offering value-for-money.

"Many corporate travellers are booking both meetings and accommodation throughout Great Britain rather than concentrating on cities," said David Cameron, director of sales. "This is where the majority of our corporate business has been placed. But this is changing and the geographical spread of our 321 independent hotels is ensuring a more consistent spread of corporate business across the portfolio."

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