Best Western scores international lift

16 June 2003

US - The Best Western hotel consortium believe they have bucked the general trend with increases from the domestic corporate sector and from international business and leisure visitors this year.

The consortium of 321 hotels remains “baffled” over the reasons why its international revenue soared by 10 percent between January and April.

However, it attributes the 23.4 percent rise in UK corporate business over the same period to the fact that business travellers are seeking mid-market hotels offering value-for-money.

"Many corporate travellers are booking both meetings and accommodation throughout Great Britain rather than concentrating on cities," said David Cameron, director of sales. "This is where the majority of our corporate business has been placed. But this is changing and the geographical spread of our 321 independent hotels is ensuring a more consistent spread of corporate business across the portfolio."

Welcome to PARKROYAL COLLECTION Marina Bay, Singapore

Eco-friendly practices and innovations, thoughtfully integrated at PARKROYAL COLLECTION Marina Bay, Singapore, provide sustainable travel experiences for everyone.

Read Now

The Brightest Travel Stars Shine
October - December 2022 eBook

A salute to the top performers across Asia Pacific’s travel industry.

Read Now

JDS Travel News JDS Viewpoints JDS Africa/MI