BANGKOK - Best Western International has maintained its
prestigious position as the hotel brand with the most
number of rooms and number of hotels worldwide, in the
latest ranking by tophotelchains.com. With over 309,000
rooms at 4,000 hotels and resorts, Best Western held on to
the top ranking, followed by the Holiday Inn with 240,000
rooms at 1,319 properties. "Being the world's largest hotel
chain is in itself a statement of our commitment, but it's
not all about quantity. We work closely with our owners to
make sure each hotel meets Best Western's global standards
and maintain our reputation as a leader in value-for-money,
quality accommodation," said Best Western International's
VP for Operations Asia and the Middle East, Glenn de Souza.
Best Western is enjoying solid growth in Asia and the
Middle East, where it continues to add new hotels and
resorts to its ever expanding global portfolio which boasts
over 4,000 properties in more than 80 countries and
territories. In Asia, Best Western is the fastest growing
international hotel chain, currently with 166 hotels and
resorts in operation, going through rebranding and under
construction. "We provide comprehensive professional
services which help our members from a hotel's construction
right through to operation. Our extensive sales and
marketing network, together with our comprehensive learning
and development tools, are the keys to success as this
provides efficient means to maintain high service standards
and keep our guests and members happy," de Souza added In
tandem with its impressive portfolio growth, Best Werstern
is gearing up for the 2011 re-launch of the refined,
upgraded and enhanced Best Western Premier luxury brand.
The chain has also introduced its very own in-house spa
brand Bhuvana My Spa exclusive to Best Western Premier and
Best Western hotels & resorts across Asia and the
Middle East. The first Bhuvana My Spa opened at Best
Western Premier Solo, Indonesia, with the latest having
just opened at Best Western Premier Signature Pattaya,
Thailand in September 2010.