Best Western launches guest loyalty programme in Asia

BANGKOK - Best Western International has launched Gold Crown Club International - its newest guest loyalty programme in Asia. The introduction of the programme in Asia will mark the 19th guest loyalty programme for Best Western which currently has approximately four million members worldwide.

The key benefit of GCCI is the global free room night award which allows GCCI members to earn a free stay in as few as ten nights. The global free room night reward is good any day of the week and has no blackout dates.

To inaugurate this launch, Gold Crown Club International with its Asian Airline partners, Thai Airways International and Asiana Airlines, will offer double miles with every two qualified stay, up to ten stays between from April 15 to June 15.

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