Best Western introduces iPhone application(1)

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BANGKOK – Best Western International has announced its debut in mobile offerings with the unveiling of its free iPhone application, ‘Best Western to Go’. Best Western to Go’s features include Search and Book, which allows users to find and book rooms at more than 4,000 Best Western hotels in over 80 countries worldwide; Program, which creates an itinerary and input addresses of attractions and restaurants; Personalize, which captures and categorises favourite locations in specific destinations; and Socialize, which allows users to stay connected with family and friends by sharing travel experiences. Best Western’s iPhone application marks a first for the hotel chain, which plans to unveil multiple upgrades to the application in 2010, as well as introduce applications for other mobile platforms including Blackberry and Android. The free Best Western to Go iPhone application can be downloaded at either www.bestwestern.com/iphone or www.itunes.com/app/bestwesterninternational.

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