Beijing hotels bat for better business (Special report: CITM 2008)

SHANGHAI - The Olympics now a thing of the glorious past, hotels in Beijing said that it proved to the world what the hotels in the capital city are capable of doing and, thus expecting movements from business travel and events. Said Charlie Dang, Westin Beijing Financial Street, GM, said “The 2008 Beijing Olympics showcased the beauty of Beijing and China to the whole world, and in turn more travelers and business people are considering Beijing as a destination for their future leisure and business travel. And now Chinese travelers, who have amazing spending power, are more familiar with the international hotel brands, so an increase of the domestic market is expected.” This purchasing power is also what sets them apart from overseas markets. Zeroing on the world’s global credit crunch, Dang said, “This global financial crisis will affect everybody and every industry in different areas and ways. Fortunately, China’s economic state is stable, and business activities will still carry on. After the October national holiday, The Westin Beijing Financial Street ran an average occupancy of 85-percent, with some days at 100-percent occupancy. However, we clearly understand that business travel is slowing down, which will bring more challenges to the hotel industry, and the only way to combat this is to be prepared, proactive and adjust our sales and marketing strategy accordingly. “

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