SINGAPORE - Helmed by nightlife impresario Steve
Adelman, Avalon is poised to open its doors on 16 September
2011. The club's arrival in Singapore is the natural
evolution for the iconic Hollywood nightclub, a celebrity
playground that has combined leading International DJs, top
concert acts and high profile special events for the likes
of the Oscars, MTV Music Awards and the Grammy's. Following
Avalon Hollywood's international reputationas the standard
for the "big" nightclub experience, Avalon is set to bring
a unique experience to the region.
Avalon is housed in the South Crystal Pavilion at Marina
Bay Sands, totaling 17,000 square feet across two levels.
Designed by New York's famed duo Roman and Williams,
renowned for their unique designs and detailed aesthetics,
the three dimensional diamond transports you to a glamorous
and sensual place.The designers' holistic vision for the
interior begins with tactile, warm textures that respond to
the Moshe Safdie designed building, with hints of strong
colors, custom furniture in wood and leather interlocks
that break apart like crystal rock formations. The
evocations of high fashion set it apart from the typical
black box of a nightclub -even the columns in the VIP
lounge are angled as an architectural feature, which will
no doubt be danced on.
The combination of Avalon's state of the art lighting
and sound, mixed with groundbreaking design, creates a
unique model for a world class entertainment experience.The
ambitious audio visual design featuring state-of-the-art
full color lasers, 3D mapping, and nine variable trusses,
will be the largest installation of it's kind
worldwide.
Headlining acts such as a full live show by The Bloody
Beetroots, British electronic pioneering legends Chemical
Brothers, Kruder & Dorfmeister, M.A.N.D.Y, Benny
Benassi, Massive Attack featuring Daddy G, Sander
Kleinenbergand Boy George, just to name a few, will usher
in a new era of entertainment in Southeast Asia as Avalon,
not merely for revelry, but for lavish, endless
state-of-the art entertainment.