AttractionsThe global sports and entertainment brand has opened its first Southeast Asian venue in the Thai capital.

Topgolf takes tee time to new level in Bangkok

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Topgolf Megacity, the brand's first in Southeast Asia, is located next to a popular megamall in Bangkok's suburb.
Topgolf Megacity, the brand's first in Southeast Asia, is located next to a popular megamall in Bangkok's suburb.

Golf-themed entertainment brand Topgolf has opened its doors in Bangkok last month, its first venue in Southeast Asia and the latest of 80-plus locations worldwide.

Developed by TG SEA Development – which holds the exclusive licence for the brand in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – Bangkok’s Topgolf Megacity follows a well-established formula of its other sites, the majority of which are found in the US as well as in global destinations like the UK, Dubai and Australia.

Thailand: an easy choice

Andrew Nathan, managing director of TG SEA Development, describes the circumstance of opening the first Topgolf in Thailand as “convergence”.

“The choice was partly real-estate driven, and partly because Bangkok is a great regional and global destination with great hospitality infrastructure making it an ideal launching point," he added.

Topgolf Megacity is located on a property leased from the owners of Megabangna, a sprawling suburban mall near Bangkok Suvarnabhumi Airport and which attracts nearly 50 million visitors a year.

From the comfort of the complex’s 102 hitting bays, four of which are double width VIP lounges, players test their driving skills on 11 targets spread out over an outfield nearly 200m deep. Technology tracks balls and keeps score among different players, and video game and VR overlays allow players to follow their progress on customisable screens.

And while golf is a visible feature at Topgolf, its appeal is much wider. “It’s very much about having fun through play and experiences. We can help normalise making golf for everybody,”” says Nathan. “For people who aren’t golfers, it’s a good time out.”

Topgolf Megacity wants to be lifestyle destination that appeals to golf enthusiasts as well as non-golf players.
Topgolf Megacity wants to be lifestyle destination that appeals to golf enthusiasts as well as non-golf players.

A venue to dine and meet

Hitting balls from the bays is just part of that fun. The venue aims to be an F&B destination in its own right as well.

There is a giant screen sports bar to follow major events like F1 racing or international football. A custom-built food bus dubbed Busted! with a state-of-the-art Lang smoker, the first of its kind imported in Thailand, produces American barbecue and Thai grilled meats with a spicy Isaan accent. The Pink Giraffe is the Bangna area’s first rooftop bar and complements the wine and whisky bar one floor below.

All F&B options can be ordered and delivered to the playing bays. 

A custom-built food bus dubbed Busted! serves up American barbecue and Thai grilled meats with a spicy Isaan accent.
A custom-built food bus dubbed Busted! serves up American barbecue and Thai grilled meats with a spicy Isaan accent.

Nathan sees potential for developing MICE-related business at Topgolf Megacity. “Corporate, sales, team building, all of these things can find a space here," he said, pointing to the fact that the brand does well in MICE destinations like Las Vegas and Orlando.

Regional expansion par for the course

TG SEA confirmed that it had signed a deal for a second Southeast Asian location in Jakarta with Indonesian property developer Harmasland.

The specs released to the press concerning Topgolf Jakarta Selatan are almost identical to those of Bangkok, notably 102 bays and about 400 jobs created. Both projects are located next to high-traffic suburban shopping malls, with which they hope to develop synergies.

The Jakarta project is part of the sprawling commercial and residential Megatown Fatmawati development that includes the One Belpark Mall. Both boast F&B, meeting rooms and VIP spaces.

Topgolf expects its Jakarta destination to be ready in 2024.

Asia expansion is clearly on the cards, said Steve Lane, vice president of Topgolf International. The brand already has an in-city lounge with simulators in Shanghai, and it is currently building its first venue in Chengdu.

The Chinese projects are being developed under the auspices of Sports Entertainment Asia, which holds the Topgolf licence in Greater China.

Several new properties are also slated in the U.S., while the U.K. will see its first new Topgolf in 17 years, in Glasgow.

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