Macau-based entertainment resort City of Dreams is introducing
Showroom, a two-storey art and retail space spread over 1,580sqm, which
is expected to showcase an immersive multidimensional art and retail
element this October.
The flagship destination is inspired by the City of Dreams logo where
the exterior design with its iconic circular windows brings in natural
lighting to enhance the atmosphere. At night, it would appear
transparent, exposing the ongoings inside, allowing an “incredible
City of Dreams, owned and operated by Melco Resorts &
Entertainment, is collaborating with Forward Fashion (International)
Holdings Co Ltd to present Artelli at Showroom, which will be launched
on 28 October.
International artists are being invited to bring their original
artworks to showcase at Artelli, where the pieces would be available for
sale to collectors.
A combination of the words Art and Intelligence, brand name Artelli
would create a one-of-a-kind storied experience with exclusive art
exhibits, limited edition debut items and draft sketches. The art event
is aimed at building a community for art and culture, while cultivating
art creations and commercial elements.
In future, Artelli would work with world-renowned top artists and
brand designers to launch exclusive collections, and become the ultimate
luxury art community platform and hub to house contemporary art.
David Sisk, Chief Operating Officer of Macau Resorts, Melco Resorts
and Entertainment looks forward to continuing working with the Macau SAR
government and contributing to the city's art and cultural landscape
Meanwhile, Cyrus Fong, Executive Director of Forward Fashion and
founder of Artelli said due to the advancement of technology, art spaces
operating on a single channel do not satisfy people's interest in art
collection as much as before.
As such, Artelli will become a new global landmark for art and
culture, which would narrow the gap between art enthusiasts and
artworks, enabling immersive “art-meet-live” experiences, he added.