AttractionsNew park names, enhanced attractions, and fresh ways to explore Mandai Wildlife Group's offerings by end 2022.

Singapore’s wildlife parks renew vows with rebranding

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New uniforms complete the brand makeover for Mandai Wildlife Group.
New uniforms complete the brand makeover for Mandai Wildlife Group. Photo Credit: Mandai Wildlife Group

The Mandai Wildlife Group introduces new corporate identity, new names for two wildlife parks and a renewed commitment to conservation and a sustainable future.

As part of the rebranding, River Safari is renamed River Wonders to better reflect the experience of exploring freshwater habitats, while Singapore Zoo and Night Safari retain their names. Jurong Bird Park will be renamed Bird Paradise when it joins the group. With the parks under one brand, including the soon-to-be-opened Mandai precinct, the new integrated destination will be named Mandai Wildlife Reserve.

Alongside the new corporate identity, a Masterbrand Mandai is also launched with the tagline Come to Life to highlight an invitation to come closer to nature to experience the wonders of wildlife — and a call to take action and protect the planet by making better choices every day.

Refreshed brand logos under Mandai Wildlife Group.
Refreshed brand logos under Mandai Wildlife Group. Photo Credit: Mandai Wildlife Group

Other enhancements for existing parks include a new amphitheatre at the Night Safari and a revamped Kidzworld in Singapore Zoo, as well as a programme expansion for Ranger Buddies, an interactive learning mission.

The group will continue to support field conservation work by deploying its wildlife expertise in the areas of conservation planning, veterinary services, animal care and research. These efforts will be complemented by funding and in-kind contributions, which have amounted to more than S$10 million (US$7.4 million) over the last five years.

This work includes protecting local wildlife through funding and participating in research programmes, as well as the treatment and rehabilitation of 1,500 rescued animals at its two animal hospitals each year.

According to Group CEO Mike Barclay, Mandai Wildlife Group will double up on efforts to work towards a sustainable future together with new entities Mandai Nature and Mandai Global. Mandai Nature will champion the protection of threatened species and the habitats they live in, while bringing benefits to local communities. Mandai Global will secure new lines of eco-and wildlife-friendly business in the experience economy, ecotourism, edutainment and green technology.

The roll-out of the new brand identity and logos, along with additional visual assets, has commenced with a change in the Group's corporate attire and the roll-out of new platforms such as the website, social media channels, e-tickets, and key park signages. The complete brand changeover is expected to take place by the end of 2022.



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