After selling and decommissioning several aircraft from its fleet as part of its financial restructuring plan, Thai Airways International took to Facebook to raise some funds in a live-streaming session, selling off the airline’s inflight items — including airplane seats stripped from its Airbus 330 aircraft.
The seats, which come in purple, pink and yellow, were sold by the pair for 35,000 baht (US$1,050). Once the 30 pairs of seats were made available through the Facebook live-streaming session on 29 March, they sold out within one minute, bringing in 1.05 million baht (US$31,550) for Thai Airways.
For the lucky customers who managed to acquire the seats, their new furniture will be delivered to them sanitised, and still equipped with seat belts and the ability to recline to a maximum of 15cm in early May.
Other inflight items marked with Thai Airways’ branding such as cutlery, earplugs, napkins, foil containers, rubber gloves, jugs and bags were also sold on the Facebook live session.
Following Thai Airways' successful approval for debt restructuring in 2020 from the Central Bankruptcy Court, the airline has looked at other revenue sources to boost its cash flow, including the launch of a pop-up restaurant serving inflight food and its online Facebook shop, TG Warehouse Sale.
In 2021, the airline reported a 55.11 billion baht (US$1.66 billion) net profit on 81.52 billion baht (US$2.45 billion) of revenue and a 19.7 billion baht (US$592 million) operating loss.