AviationTaiwanese start-up carrier has rivals in its sights

Starlux scents success with flat beds and a unique fragrance

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Taiwan-based STARLUX Airlines has signed a purchase agreement for 12 A350-1000s and five A350-900s with ten options.
Taiwan-based STARLUX Airlines has signed a purchase agreement for 12 A350-1000s and five A350-900s with ten options.

TAIPEI – Taiwan’s start-up airline Starlux is primed to battle it out with local rivals, China Airlines and EVA Air.

Starlux will begin flying in January 2020 with three Airbus A321neo jets.

The airline is headed up by former EVA Air chairman Chang Kuo-wei, whose estimated net worth is US$1.45 billion.

Chang sees the upmarket airline being positioned as the “Emirates of Taiwan” and has already angered his rivals by claiming that Taiwan doesn’t have a reputation for quality carriers. He wants to change all that.

The new airline’s business class cabin has been shaped by BMW’s Designworks studio, where eight seats in a 2-2 configuration convert to 82-inch (208cm) long fully flat beds, making Starlux the first of Taipei’s major airlines to have lie-flat beds on a single-aisle jet.

A unique fragrance has been formulated exclusively for the airline.

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Starlux has a new uniform and cabin designs, along with a unique fragrance formulated exclusively for the airline.

In 2018, Starlux purchased 17 A350XWBs. The order includes 12 A350-1000s and five A350-900s, which are scheduled to be delivered to Starlux beginning in late 2021 when the carrier will be looking to extend its network to long-haul destinations, including the United States.

Initially, Starlux plans to fly from Taipei Taoyuan International Airport to eight destinations in Japan, including Tokyo Narita, Osaka, and Nagoya; and to three destinations in Thailand- Bangkok, Chiang Mai and Phuket.

The carrier has also filed applications for flights between Taiwan (Taipei and Taichung) and Vietnam, which are awaiting approval by the Ministry of Transportation and Communications.


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