How often have you groaned inwardly as you listen to a flight
attendant drone on listlessly about inflight safety before the plane
Airlines are beginning to realise that passengers’ attention spans
tend to wander at times during the inflight safety briefing. Many have
since then devised more innovative and entertaining methods of
delivering this crucial message, some even initiated by the air stewards
Malaysia Airlines is the latest to join that growing trend with its
latest Satu, Dua, Tiga, Jom! or One, Two, Three, Let’s Go in-flight
Lau Yin May, Malaysia Airlines' group chief marketing and customer
experience officer, said that safety is paramount and a part of the
airlines’ DNA. With this new informative, yet catchy, safety video, she
believes that not only will passengers pay more attention, they'll also
be able to enjoy the Malaysian culture, hospitality and performance
The music safety video runs for slightly over six minutes. From
August onwards that runtime will be cut to to an approximate four
minutes to deliver a more concise and palatable version for passengers.
Malaysia Airlines built this video on rock and roll. Photo Credit: YouTube/Malaysia Airlines
“We are proud to be able to showcase this for the world to see as
part of the airline’s comprehensive efforts to drive a holistic and
enjoyable in-flight experience as a premium, full-service carrier,” said
Does it check all the right boxes in a music video? You bet. It's
entertaining and showcases Malaysia Airlines' hospitality and Malaysia's
rich culture and vibrant arts scene.
It even features some of the country’s notable personalities
including former Olympic artistic gymnast, Farah Ann Abdul Hadi, several
football players from the national team, Malaysia’s first
astrophysicist Dr Mazlan Othman, and Francisca Luhong who was crowned
Miss Malaysia Universe 2020.
The messaging however felt a bit short, occasionally overshadowed by
the frenetic pace of the music and busy action in the background. The
director (Tiara Jacquelina) also appears in certain scenes.
It's this writer's humble opinion that inflight safety videos should
balance the fun with the important, and avoid digressing too much from
its main purpose which is inflight safety in the unfortunate
circumstance of an emergency.
It is highly commendable though that the flight attendants were given
plenty of airtime as they are the faces of the airline, and the ones
delivering the hospitality and service.