AviationThe airline's latest inflight safety briefing video features catchy tunes with pop culture references, like Bohemian Rhapsody.

Malaysia Airlines jazzes up safety briefing through song and dance

Is this the real life? Is this just fantasy? This is Malaysian Rhapsody.
Is this the real life? Is this just fantasy? This is Malaysian Rhapsody. Photo Credit: YouTube/Malaysia Airlines

How often have you groaned inwardly as you listen to a flight attendant drone on listlessly about inflight safety before the plane takes off?

Airlines are beginning to realise that passengers’ attention spans tend to wander at times during the inflight safety briefing. Many have since then devised more innovative and entertaining methods of delivering this crucial message, some even initiated by the air stewards themselves.

Malaysia Airlines is the latest to join that growing trend with its latest Satu, Dua, Tiga, Jom! or One, Two, Three, Let’s Go in-flight safety video.

Lau Yin May, Malaysia Airlines' group chief marketing and customer experience officer, said that safety is paramount and a part of the airlines’ DNA. With this new informative, yet catchy, safety video, she believes that not only will passengers pay more attention, they'll also be able to enjoy the Malaysian culture, hospitality and performance arts.

The music safety video runs for slightly over six minutes. From August onwards that runtime will be cut to to an approximate four minutes to deliver a more concise and palatable version for passengers.

Malaysia Airlines built this video on rock and roll.
Malaysia Airlines built this video on rock and roll. Photo Credit: YouTube/Malaysia Airlines

“We are proud to be able to showcase this for the world to see as part of the airline’s comprehensive efforts to drive a holistic and enjoyable in-flight experience as a premium, full-service carrier,” said Lau.

Does it check all the right boxes in a music video? You bet. It's entertaining and showcases Malaysia Airlines' hospitality and Malaysia's rich culture and vibrant arts scene.

It even features some of the country’s notable personalities including former Olympic artistic gymnast, Farah Ann Abdul Hadi, several football players from the national team, Malaysia’s first astrophysicist Dr Mazlan Othman, and Francisca Luhong who was crowned Miss Malaysia Universe 2020.

The messaging however felt a bit short, occasionally overshadowed by the frenetic pace of the music and busy action in the background. The director (Tiara Jacquelina) also appears in certain scenes.

It's this writer's humble opinion that inflight safety videos should balance the fun with the important, and avoid digressing too much from its main purpose which is inflight safety in the unfortunate circumstance of an emergency.

It is highly commendable though that the flight attendants were given plenty of airtime as they are the faces of the airline, and the ones delivering the hospitality and service.

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