Malaysia Airlines is the latest major airline to introduce carbon
offsetting programmes by partnering CHOOOSE, a Norwegian climate tech
company, to provide passengers with a clear understanding of the carbon
emissions of their flights and address these emissions through verified
carbon offsetting projects.
By embedding CHOOOSE's software solution directly into the booking
process, Malaysia Airlines passengers can now see the CO2 impact of
their flights and take steps to offset their carbon footprint by
purchasing verified carbon offsets in line with the UN Sustainable
Development Goals.
The move is a part of the Malaysia Aviation Group's Sustainability
Blueprint, which is committed to achieving net-zero carbon emissions by
2050.
This programme is not only limited to individual customers, but
corporate customers will also be provided with tools to automatically
estimate the greenhouse gas emissions associated with their employee
travel, enabling them to voluntarily offset these emissions and report
on their climate action along the way.
Group chief sustainability officer of Malaysian Aviation Group,
Philip See, said, "We recognise the importance of our role in creating a
sustainable future for the aviation industry, and we are committed to
not just reducing our carbon footprint but rallying participation from
our customers to be part of this significant journey, towards achieving
net-zero carbon emissions by 2050.”
Andreas Slettvoll, the CEO and founder of CHOOOSE, acknowledged the
increasing demand for transparency from customers regarding carbon
emissions. He believes that partnerships like this one are vital in
achieving industry-wide change with sustainable travel options.