Travellers heading to Japan can now enjoy a more sustainable and
hassle-free experience thanks to a new initiative by Japan Airlines
In partnership with trading house Sumitomo Corporation, JAL has
launched the Any Wear, Anywhere clothing rental service. This innovative
programme aims to reduce travellers' carbon footprint by offering them
the option to rent clothes tailored to their seasonal needs instead of
packing them in their luggage.
The service, which started on 5 July 2023, allows travellers to
submit their flight details, duration of stay, and preferred clothing
size at least a month in advance. The rented clothes are then delivered
directly to their hotels in Japan. Rental costs start at 4,000 yen
(US$29) and vary depending on the number of items chosen.
Initially, the service will be available only on JAL flights to Japan
until August 2024, according to Nikkei Asia. However, Sumitomo
Corporation is considering extending the service to other airlines in
the Oneworld alliance, which includes carriers such as Qatar Airways,
Qantas, British Airways, and Malaysia Airlines.
The primary objective of the Any Wear, Anywhere service is to reduce
luggage weight and, subsequently, cut greenhouse gas emissions. JAL
highlights that reducing 1kg of weight on a flight from New York to
Tokyo can result in a reduction of 0.75kg of carbon dioxide emissions,
as the aircraft consumes less fuel.
Beyond environmental benefits, the clothing rental initiative also
aligns with Sumitomo Corporation's efforts to combat wardrobe waste and
the increasing problem of discarded fast fashion items. The Any Wear,
Anywhere service collaborates with Japanese dry cleaner Hakuyosha and
local lifestyle brand Wefabrik to offer both used and new clothing
As more people resume travel after the Covid-19 pandemic and
sustainability becomes a global priority, JAL recognises the growing
demand for environmentally friendly travel options. By offering the Any
Wear, Anywhere service, JAL aims to transform travel and business trips
into more sustainable experiences, encompassing clothing, food, and
The trial period for the Any Wear, Anywhere service is set to run
until 31 August 2024. To access the service, travellers can visit the
reservation site, Anywearanywhere.store, and select the clothing set
that suits their season and purpose of travel. Reservation details,
including flight booking number, pickup and return dates, and
destination information, need to be provided at least one month in
advance. Upon arrival, travellers can collect and return their reserved
clothing sets at their hotels.