Etihad Airways, and The Tourism Authority of Thailand (TAT) signed a landmark US$1.25 million agreement to increase tourism to Thailand.
Etihad Airways, and The Tourism Authority of Thailand (TAT) signed a landmark US$1.25 million agreement to increase tourism to Thailand.
Under the new agreement, Etihad and TAT will jointly promote travel to Thailand from priority markets including the United Arab Emirates, UK, Ireland, Belgium, France, Germany, Italy, Spain, Switzerland, South Africa, Iran and Kuwait.
The agreement was signed by Etihad Airways Senior Vice President Marketing, Shane O’Hare, and TAT’s Acting Governor Juthaporn Rerngronasa at a commemorative event in the Etihad Airways-Alitalia Pavilion at Expo Milan 2015.
O’Hare said, “Through innovative joint marketing campaigns, we aim to bring hundreds of thousands of first-time and repeat travellers from Europe and the Middle East to Thailand to enjoy this beautiful country.”
Juthaporn Rerngronasa said: “Europe has long been a prime market for Thailand. We have also seen an increase in visitors from the Middle East and Africa. The new partnership with Etihad Airways will be a great benefit to both parties – to Thailand in terms of increased visitor numbers and to Etihad Airways in terms of promoting its international network.”
In 2015, TAT has set a target of 28 million international visitors generating an estimated 1.35 trillion Baht (US$41 billion).
Etihad Airways launched its Bangkok route with daily flights in April 2004. It added a second daily service in June 2006, a third daily flight in April 2012, and a fourth on 1 July 2015. The airline added Phuket to its Thai network in October 2014.