AviationFares can be locked in for 48 hours

Emirates puts its customers on hold

By
|
Emirates keen to lock in its fares.
Emirates keen to lock in its fares. Photo Credit: iStock

A move by Emirates to offer customers the ability to temporarily lock in airfares before deciding to buy their tickets is meeting a lukewarm response from the travel trade.

A move by Emirates to offer customers the ability to temporarily lock in airfares before deciding to buy their tickets is meeting a lukewarm response from the travel trade.

Customers can now select and lock in fares for up to 48 hours for a fee, which is calculated according to the route or destination, Emirates told The National newspaper.

The fee is returned once the flights are paid for. The facility is available in the Middle East, Arabian Gulf, Iran, Indian Ocean, Africa, Australia, New Zealand and some countries in South East Asia, Europe and North America.

Travel agents are expected to feel an impact, according to Saj Ahmad, the chief analyst at Strategic Aero Research.

He told The National, “They will feel an impact but because Emirates still uses agents, their revenue channel isn’t cut off. 

“Eventually it will hurt them because Emirates will be more inclined to advertise and freeze fares on its site rather than push that off to travel agents who could conceivably undercut Emirates themselves.”

Customers can choose the ‘Hold My Fare’ option on the payment page of emirates.com. Customers also receive a booking confirmation email after they have used ‘Hold My Fare’, with information on when the booking will be held until, as well as instructions and links to the ‘Manage a booking’ page on emirates.com when they decide to pay for their flights. 

Once they choose ‘Pay Now’, more services like travel insurance, hotel stays and car rentals can be added to their journey.

Last week, during the IATA annual conference in Miami, Emirates president Tim Clark said the carrier was working on its own distribution system for more control over ticket prices and customised offers.

Welcome to PARKROYAL COLLECTION Marina Bay, Singapore

Eco-friendly practices and innovations, thoughtfully integrated at PARKROYAL COLLECTION Marina Bay, Singapore, provide sustainable travel experiences for everyone.

Read Now

The Brightest Travel Stars Shine
October - December 2022 eBook

A salute to the top performers across Asia Pacific’s travel industry.

Read Now



JDS Travel News JDS Viewpoints JDS Africa/MI