When Emirates went looking for a new brand ambassador, the airline
didn’t go back to Hollywood to find another star attraction: instead, it
went bird watching and found Gerry.
Gerry who? Gerry the Canadian goose, of course, the feathery fellow
who has joined Hollywood stars Jennifer Aniston and Chris Hemsworth as
Emirates’ newest brand ambassador.
Gerry’s appointment has also given those clever marketing people at Emirates the chance to have fun with puns.
Such as the "impeckable" service passengers will receive when flying
Emirates’ new Premium Economy class, and the “fowl humour” his migratory
mates are in when forced to fly alongside the plane while Gerry watches
a film titled The Goose, The Bad and The Ugly, and tucks into fine food
(not foie gras, we hope).
"In terms of the qualities and profile we look for in our brand
ambassadors, we are spreading our wings," said Richard Billington, the
senior vice president of marketing and brand at Emirates.
The ad campaign will be shown in 25 countries.
BIRD CALL: No live animals were used in the shooting of the campaign
film. It was created at Untold Studios in London, where initial 3D
models of geese were brought to life via computer-generated imagery.
Watch Gerry enjoying his flight here: