AviationIts humorous safety video features cameos by well-loved British celebrities and promotes fund-raising for its partnership with UK-based charity Comic Relief.

British Airways serves up a dash of good ol' British humour

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British Airways serves up a dash of good ol' British humour
Photo Credit: anyaberkut/iStock

You’ve got to tune in to British Airways’ entertaining new pre-flight safety video, which launches in September.

Want to catch some of Britain’s best-loved personalities in one place?

You’ve got to tune in to British Airways’ entertaining new pre-flight safety video, which launches in September.

The new film features celebrities including Gordon Ramsay, Sir Ian McKellen and Rowan Atkinson, and has been designed to help customers absorb important safety messages, while boosting fund-raising for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.

Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish - and remember.

“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”

Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his ‘People Just Do Nothing’ character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.

To watch the director’s cut* from the new safety video, click here.

*this is a slightly shortened version of the real BA inflight video

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