For travellers planning a luxurious getaway to the Maldives, they can
expect a new option of air travel. Beond, a soon-to-be-launched premium
airline, is poised to provide a range of luxury services to passengers.
Drawing inspiration from the exclusivity of private jets, Beond offers
fully reclining seats, Michelin-star meals, and an array of luxurious
This premium airline, catering exclusively to business class
passengers, is anticipated to make its debut in the upcoming autumn
season. The inaugural routes are projected to include Delhi and Dubai,
with further expansion planned in the year following its launch.
Beond has plans to introduce three to five additional destinations,
featuring cities such as Hong Kong and various locations in China. The
route map, available on their official website, also highlights upcoming
connections to Paris, Munich, Mumbai, Taipei, Singapore, Riyadh,
Jeddah, Zurich, Vienna, and Milan.
Tero Taskila, CEO of Beond, revealed to South China Morning Post that
the airline is on the brink of commencing operations and is on the
verge of welcoming its first aircraft. Taskila emphasised the strategic
importance of Hong Kong in their route network, stating, "Hong Kong is a
significant market. We are a niche carrier in a way that we are
operating purely a private jet experience on a full premium class cabin
and there are people who appreciate that kind of environment."
The initial phase of operations will involve an Airbus A319 aircraft
equipped with 44 premium seats. Beond's future plans include the
addition of the larger Airbus A321, offering 68 seats. The fare for
these flights is estimated to start at US$3,000.
Passengers can expect a host of sophisticated offerings, including
chauffeured airport transfers, access to exclusive lounges, seats
equipped with Apple iPad Pro tablets and wireless headsets, and
personalised boarding experiences based on the chosen fare.
Taskila conveyed the airline's intent to captivate travellers seeking
"affordable luxury," as highlighted in SCMP's report. Furthermore,
Beond emphasises sustainability by sourcing ingredients with the lowest
carbon footprint for their culinary offerings.