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Jayne Leung, president Facebook Greater China, with Air China’s He Zhigang
Air China has published more than 2,000 posts, attracted 130,000 followers, and reached 20 million people in total.
Air China has been awarded the "Best Use of Facebook For International Marketing of Greater China 2014."
Jayne Leung, president for Facebook Greater China, presented the award to He Zhigang, general manager for Air China's marketing department.
Since June 2013, Air China has pioneered the use of Facebook in Greater China's aviation industry, and opened Facebook accounts in North America, Europe, Japan and other areas.
Air China has published more than 2,000 posts, attracted 130,000 followers, and reached 20 million people in total.
"What's more, 200,000 people have interacted with us. On Facebook Air China not only have we introduced product services, routes and special offers around the world, but we have also provided 24/7 hours of information enquiries, making it a new channel of communication for global passengers," said He Zhigang.