AviationAir India is opting for a sleek golden, red and purple look in its latest makeover.

91-year-old airline gets new look

The new logo will be called ‘The Vista
The new logo will be called ‘The Vista

The 91-year-old Air India has unveiled a fresh brand identity, showcasing a revitalised logo and livery as part of its significant facelift.

The revamped design, a collaborative effort under the banner of Tata Group, introduces a new logo – The Vista – with shades of golden, red, and purple to represent the bold vision of the airline. This modern emblem replaces the previous iconic image of the red swan with orange spokes.

This rebranding initiative marked a pivotal chapter in the resurgence of the once debt-ridden national carrier. The acquisition by Tata Group, concluded in January 2022, set the stage for the grand transformation.

CEO Campbell Wilson, while embracing this bold change, affirmed that the legendary mascot of Air India, the cheerful Maharaja, will not be completely erased from the airline's identity—a symbol recognised by millions across India.

Passengers can expect to experience the new logo in action by the close of December, coinciding with the integration of Air India's inaugural Airbus A350 into its fleet.

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