The 91-year-old Air India has unveiled a fresh brand identity,
showcasing a revitalised logo and livery as part of its significant
The revamped design, a collaborative effort under the banner of Tata
Group, introduces a new logo – The Vista – with shades of golden, red,
and purple to represent the bold vision of the airline. This modern
emblem replaces the previous iconic image of the red swan with orange
This rebranding initiative marked a pivotal chapter in the resurgence
of the once debt-ridden national carrier. The acquisition by Tata
Group, concluded in January 2022, set the stage for the grand
CEO Campbell Wilson, while embracing this bold change, affirmed that
the legendary mascot of Air India, the cheerful Maharaja, will not be
completely erased from the airline's identity—a symbol recognised by
millions across India.
Passengers can expect to experience the new logo in action by the
close of December, coinciding with the integration of Air India's
inaugural Airbus A350 into its fleet.