Agoda, Fullerton Hotels Singapore form strategic partnership

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SINGAPORE – Agoda.com, Asia's global hotel site and part of Priceline.com, has partnered with Singapore's Fullerton Hotels. The Fullerton Heritage Group owns and operates a definitive selection of iconic Singaporean properties in key locations across the Lion City. Two of the group's key properties are the 400-roomFullerton Hotel Singapore and the recently opened, 100-room Fullerton Bay Hotel on the Marina Bay waterfront. The partnership with Agoda means both Fullerton properties will be distributed via the Agoda website, available in 30 different languages, to a membership database of more than one million. As with all Agoda hotel partners, Fullerton can control its information and monitor its inventory through the proprietary Yield Control System (YCS). YCS 3.0 enables hotels to alter rates and create promotions online. New upgrades to the system include a Promotions Wizard and time-saving functions such as the Auto Refill which helps properties keep their inventories up to date.

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