Agents get a private label service

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Asia E-commerce has its focus on “servicing the travel agent” which it does with a private labelling service, said chief operating officer Willip Wong.

It develops websites for travel agents that have access to its local fares database as well as to the Amadeus GDS. It has a dedicated team that builds up its database of discounted fares, which are obtained from consolidators in various key markets including Hong Kong, Singapore, Malaysia, Japan and Taiwan.

The private label service is broken down into two products – a lower-end subscriber service that is targeted at smaller agents and a website developer service that is meant for large agencies.

Asia E-commerce also has its own B2C website at www.fare.com.hk offering mostly Asia/Pacific travel products.

The site allows surfers to check airline schedules and make bookings for other travel products and services.

But there is no online payment services available and fulfilment of the bookings is left to local travel agents.

It has tied up with fulfilment agents in each country with which it splits the commissions. But Wong was coy when asked about revenues from its B2C website. “We have had decent booking figures.”

The site is in Chinese and English but Korean and Thai will soon be added. A multi-million dollar fund injection from Transpac gave the company its first boost but it is expecting to complete its second round of funding soon, said Wong. IPO is slated for end of this year.

email: ww@asia-commerce.net

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