SINGAPORE - Users of Blackberry and Samsung Bada
smartphones will have a dedicated application, providing
access to more than 3,000 hotels around the world that
operate under the Pullman, MGallery, Novotel, SuiteNovotel,
Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1
et hotelF1 brands. Intuitive and accurate, these
Accorhotels.com applications will include functions that
enable users to conduct searches according to predefined
criteria like, geolocalization and current date and also
refine their search depending, for example, on preferred
brands or number of children and further functionalities. A
function that memorizes search preferences also helps save
precious time when booking while moving around. Member of
Accor's A|Club loyalty program could also enter their card
number and earn points each time they book from their
smartphone. Business travellers will now be able to find
negotiated rates on BlackBerry and iPhone Accorhotels.com
applications thanks to an update in the coming weeks. In
addition to providing a showcase, smartphones also create
added value for the Accorhotels.com portal, which has been
adapted to meet new customer needs with an ambitious target
of 260 000 bed-nights has been set for 2011. Accor, the
world's leading hotel operator and market leader in Europe,
is present in 90 countries with 4,200 hotels and more than
500,000 rooms. Accor's broad portfolio of hotel brands -
Sofitel, Pullman, MGallery, Novotel, Suite Novotel,
Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1,
hotelF1 and Motel 6, and its related activities, Thalassa
sea & spa and Lenôtre - provide an extensive offer from
luxury to budget. With 145,000 employees worldwide, the
Group offers to its clients and partners nearly 45 years of
know-how and expertise.