21 September 2000MICE industry buyers have an opportunity to visit
Australia in February for AIME 2001, the Asia/ Pacific
Incentives & Meetings Expo, thanks to AIME's Hosted
Buyer Programme.
Held annually at the Melbourne Exhibition and Convention
Centre, AIME is a key MICE event, bringing together the
best on offer from the Asia/Pacific, Europe and the
Americas. AIME 2001 will be held on February 20 and 21,
with the associated Asia Pacific Business Events Forum on
February 19.
What makes AIME so attractive to buyers is the amount of
products that can be investigated during one trip to
Australia. And with the added option of pre- and
post-touring, buyers see a great deal in a few days.
To date, products from destinations on show at AIME 2001
include Australia, New Zealand, Bali, Dubai, Hong Kong,
Japan, Macau, Malaysia, Mauritius, Fiji, Singapore, South
Africa, Sri Lanka, Tahiti, Thailand, California, Egypt,
France, Monte-Carlo, Spain, Kenya, New York, Turkey and the
British Tourist Authority.
"If you haven't been to AIME you are missing one of the
key industry events," said Gabrielle Stephens, AIME
Exhibition Manager.
"AIME is a proven, successful event which last year
attracted more than 600 exhibiting companies and more than
2,200 trade visitors. Each year, we host more than 200
international and Australian buyers. Feedback from buyers
is that AIME is one of the best MICE events in the world
and an excellent event in which to discover new products
and destinations from throughout the world," Stephens
said.
"AIME is the Asia/Pacific's most influential conference
and meetings industry event and an essential event for
Asian inbound and outbound travel agents, incentive agents
and corporate, meeting planners," Stephens said. Stephens,
who has overseen the rapid growth of AIME over the past
four years, says that next year's event is expected to be
larger than ever before.
"Since AIME invited participation from regions other
than the Asia/ Pacific the show has grown rapidly,"
Stephens said. "Asia still has a very strong presence at
AIME 2001 but the addition of exhibitors from Europe, the
Americas and the Middle East has expanded the options for
buyers."
For more information on the AIME Hosted Buyers
Programme or the event, please contact Christine Webber or
Gabrielle Stephens, Reed Travel Exhibitions. Tel: 612 9422
2560; fax: 612 9422 2162; e-mail:
gabrielle.stephens@reedexpo.com.au