AIME 2002 sets the scene for a fightback

30 January 2002

MELBOURNE - AIME 2002 in Melbourne next month is set to become the most crucial gathering in the event's history as the Asia/Pacific industry comes together for the first time since the events of September 11.

The mood is likely to be one of optimism despite the damage inflicted on the meetings industry in the aftermath of the US terrorist attacks.

Exhibitors and delegates will be keen to look forward and will welcome opportunities to explore fightback strategies with industry colleagues.

AIME has been well supported with a 10-15 percent increase in space among exhibitors from Asia, strong support from Australian exhibitors, and many companies participating for the first time.

Reed Travel Exhibitions - the organiser - is expecting close to 600 exhibitors.

AIME exhibition manager David Crooke said that although this year's show will have about the same number of exhibitors as last year, many companies have increased their space this year.

Among others, Singapore and Hong Kong will be strongly represented at AIME this year. The Singapore Pavilion will host 24 companies, including 12 of the island's leading hotels.

The Hong Kong Tourism Board will be joined by 15 industry partners - including Cathay Pacific and the Hong Kong Convention & Exhibition Centre - on the largest-ever Hong Kong stand, 120 sqm.

AIME 2002 will be held on February 19-20 at the Melbourne Exhibition and Convention Centre.

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