AHA partners JAL Mileage Bank

SINGAPORE - The five founding members of Asian Hotels Alliance, in Singapore for their 9th board meeting, have signed a deal with JAL Mileage Bank (JMB), the frequent flyer program of Japan Airlines. Heads of Meritus Hotels & Resorts of Singapore, Dusit Hotels & Resorts of Thailand, Landis Hotels and Resorts of Taiwan, Marco Polo Hotel Group of Hong Kong, and New Otani Hotels of Japan were at the ceremony yesterday. "We are delighted with the addition of another strong strategic partnership through AHA," said Michael Ow, president of Meritus Hotels & Resorts. "With each new partnership, AHA gains stature and strengthens its brand identity in the marketplace." Yasuhiko Inoue, deputy regional manager, Japan Airlines said, "JAL Mileage Bank is pleased to welcome all the AHA member hotels onboard the programme. With this partnership, we look forward to providing an even more rewarding proposition to our 10.15 million members worldwide, and the number is still growing." Stanley Yen, group president of Landis Hotels and Resorts said size no longer mattered in terms of creating new synergies. "Smaller regional hotel companies are now able to participate in the ever-expanding airline business and compete with the larger international brands."

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