MarketingWyndham Destinations boosts marketing strategy with gift of 3,000 JAL miles for prospective customers.

Wyndham Destinations dangles free JAL mileage carrot

Wyndham Destinations teams up with JAL to offer attractive marketing incentives.
Wyndham Destinations teams up with JAL to offer attractive marketing incentives. Photo Credit: Shutterstock/Vasin Lee

Wyndham Destinations, the world’s largest timeshares and vacation ownership company, has teamed up with JALUX Inc. (Japan Airlines Subsidiary Company) to offer JAL points for prospective customers who have indicated an interest in attending sales presentations.

Despite the halt to non-essential travel in early 2021, Wyndham Destinations established the Wyndham Destinations Japan in February, and it seems that the company’s Japan division was not lying sedentary during that period.

Plans had been in the works for a partnership to be established between Wyndham Destinations Japan and JALUX to drive business recovery. With its recent announcement of the partnership, Wyndham Destinations Japan has unveiled a set of incentives to generate marketing leads.

With JALUX as its marketing partner, people who attend a Wyndham Destinations Japan’s sales presentation anytime from now to 10 January 2022 will receive 3,000 JAL miles to use towards future travels.

In addition, JALUX has also started marketing one of Wyndham Destinations’ products — membership of the newly established Innovative Holiday Club by Wyndham — on its website platform.

“The Innovative Holiday Club vacation ownership product gives members usage rights at thousands of properties around the world including, as part of the membership currently, properties at 110 countries through exchange partner RCI,” said Senior Vice President of Sales, Kieran Mckenna.

Customers who sign up for this membership will be able to stay at club resorts and affiliated resorts in Southeast Asia, Hawaii, North America, Europe, Australia and Japan. They may additionally be entitled to a share of the net proceeds when the club term expires, and its assets are sold.

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